Hailey Ronconi, Associated Account Director at Fuse Marketing, Team Manager for Mt Dew Skate & Snowboard Team.
Growing up in NY, I began snowboarding around 8 years old and spent much of my childhood riding all over the Northeast. After moving up to Vermont to attend the University of Vermont, where I studied Marketing and was a member of the University of Vermont snowboard team, I instantly fell in love with the Green Mountain State and decided to call Burlington, VT home. While there, I completed my undergraduate honors thesis "Gender Differences in Snowboarding: An Empirical Analysis" when considering ways that brands could better engage women to encourage participation in snowboarding. This led me in two directions - one being an internship at Fuse, where I have been for 8 years now and is an Associate Director in Brand Strategy, working as the team manager on the Mountain Dew Action Sports program. The other being Park Affair, after my time spent working for White Flag Sales. When I'm not snowboarding, I love mountain biking, skateboarding, or trying my hardest to learn how to surf.
Volunteering Work:Mentor & Advisory Committee Member at Chill BurlingtonMentor, Little BellasBoard Member, Turning Point Center of Chittenden CountyHonors Thesis:Gender Differences in Snowboarding: An Empirical AnalysisConnect: @haileyronconi on Instagram
Collectively Hailey and Mercedes have collaborated with companies such as: Vans, Oakley, Red Bull, Sun Bum, RovR, Puma, RVCA, Roxy, Hoods to Woods, The Shred Foundations, Lisa's Surf School and Huff